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Elementary

As I heft the pile of issues and drift into a reverie, to see how Elementals fits in my mind, it emerges as a brilliant disaster. But I want to apply some historical perspective on why I might see it that way, maybe to consider it differently.

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At corporate, they just sell paper

You think they care what it is?

You think they care what it is?

The Koch bros don’t give a shit, no pun intended, whether you buy Quilted Northern or Angel Soft, because they own them both.

Some years ago some venture capitalists found that, inexplicably, you can sell even more cheap paper to people if you invest a bit in writing on it and coloring it first. Comics are a particularly simple form of that kind of paper. The primary cost is buying it and distributing it in slightly altered form, with some writing and coloring, folded this way or that, with staples or whatever.

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Todd's Blog

Todd Klein on lettering, literature and more

Longbox Graveyard

Marvel and DC comics and community