Context Too!

The industry-history story of U.S. comics is about DC. There’s no history of Marvel, Dell, Fawcett, Archie, and Gold Key, or their related media without DC in place for the bigger context.

And the horse you rode in on

Ask any comics fan: over thataway is Marvel and it’s [insert string of fervent adjectives and loaded nouns], and over thisaway is DC and it’s [insert string of fervent adjectives and loaded nouns]. You choose your flag and you wave it. The rest are fringe. As my Brit Lit informed me, it’s “RCs to the right, Prods to the left, and fancy buggers in the middle.”

At corporate, they just sell paper

You think they care what it is?

The Koch bros don’t give a shit, no pun intended, whether you buy Quilted Northern or Angel Soft, because they own them both.

Some years ago some venture capitalists found that, inexplicably, you can sell even more cheap paper to people if you invest a bit in writing on it and coloring it first. Comics are a particularly simple form of that kind of paper. The primary cost is buying it and distributing it in slightly altered form, with some writing and coloring, folded this way or that, with staples or whatever.